Freedom Car Credit
UK Car Loans - Spring 2017







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WebsiteTechnology
- Javascript
- Vue.js
- PHP
- Laravel
- Blade
- SCSS
Role
- Developer
Summary
A website I helped build for one of Canada Drives' partner companies in the UK. Was responsible for building several static pages as well as developing the single page lead generation flow.
Process
With a team of 5 developers, we developed a website using PHP, Javascript and SCSS. With Laravel as the primary framework, the Frontend components were created using Blade templates and our custom Compass SCSS for styles. Mockups and wireframes were provided by the design team who provided feedback and guidance throughout the project. Also helped create the lead generation flow, which was a stand-alone application built with PHP and jQuery. Eventually, this lead generation flow was migrated to Vue.js to match our other refactoring efforts.
Result
The website was completed ahead of schedule and received good feedback from the client. Through multiple iterations and A/B tests, we refined our flows to improve conversion rate and optimize the user experience.